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Social media at AU

How to get content on AU's profiles

  1. Send an e-mail to facebook@au.dk to get content on AU's official profiles on Facebook, Instagram, LinkedIn and Twitter.
  2. See below what you should deliver of text and images to your social media post
  3. The social media responsible will contact you about the details, timing etc. of your post

Facebook

Target group: Current and potential students at AU.

Profiles: Aarhus Universitet and Aarhus University

Twitter

Target group: The press, research networks and other external stakeholders.

Profile: Twitter.com/AarhusUni

Instagram

AU’s Instagram profile is called @aarhusuni - Instagram.com/aarhusuni. Please note that Instagram is a media that only works perfectly on mobile platforms such as smartphones and tablets, not on computers.

You must send the following to the editorial team:

  • Image/video: PNG or JPEG, mov, AAC square 612x612 pixels.
  • Text: Short descriptive text, if possible include usernames of people and places in the image (e.g. '@aarhusUni'). The text must not contain links.
  • Hashtags: Use hashtags as part of the description. This means that your picture can be found in search results. It is a good idea to find AU's current hashtags and use them too.
  • Target group and use: The profile is primarily intended for current and potential students. Often we lend the profile to students, who place their own content on it. This might, for example, be from study groups, excursions, studies abroad or events on campus. We do this as part of the #yourniversity campaign, which primarily uses user-generated content from students.

LinkedIn

You must deliver

  • Text: catchy title + short body text of max. 200 characters. The text should contain a clear invitation to take action (for example to 'click on link' or to 'come and participate'). The content is primarily in Danish.
  • Link: Link: link to article (if relevant), use Bit.ly to shorten the link.
  • Image/media: PNG, JPEG or GIF; max. size 2 MB, 646 x 220 pixels.
  • Deadline: We try to plan content for a month at a time, so if you want to be sure of getting your content on the page, you should send it to the editorial team (socialemedier@au.dk) a month before the deadline.
  • Target group:  Current and potential employees,  alumni, Master’s degree students, as well as external stakeholders.
  • Profile: linkedin.com/school/aarhus-university-denmark

 

AU #hashtags

AU's hashtags

When AU launches activities and wants to distinguish itself from other content in the same category, we define a tag which we go to great lengths to promote, for example #austudiestart in relation to the commencement of studies. AU uses, for example, these hashtags (October 2014): #aarhusuni, #austudieliv, #yourniversity.

Hashtags in brief

A hashtag is the symbol '#' which is placed in front of a keyword/search string, e.g. #aarhusuniversitet.

Hashtags are used on Instagram, Twitter and Facebook as a way of indexing and categorising content. Users who want to see content in a particular category search using hashtags.

About AU's profiles

A cross-disciplinary editorial team runs AU's profiles on the social media. Contact the group on socialemedier@au.dk

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