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Social media at AU

How to get content on AU's profiles

  1. Send an e-mail to facebook@au.dk to get content on AU's official profiles on Facebook, Instagram, LinkedIn and Twitter.
  2. See below what you should deliver of text and images to your social media post
  3. The social media responsible will contact you about the details, timing etc. of your post

Your content for Facebook

You must supply the following to the editorial team:

  • Text: Short body text of approx. 200 characters. The text should contain a clear invitation to take action (for example to 'click on link' or to 'come and participate').
  • Link: link to article (if relevant), use Bit.ly to shorten link. Remember to add a link text.
  • Image/media: PNG, JPEG or video (videos get most exposure if they are uploaded directly to Facebook rather than by adding a link to YouTube or Vimeo).

About the profiles:

The Danish page:

  • Name: www.facebook.com/UniAarhus
  • Target group: Current and indirectly future Danish students

The English page:

  • Name: www.facebook.com/internationalcentreAU
  • Target group: Current and indirectly future international students

Your content for Twitter

Borrow AU's Twitter profile

If you have content which is suitable for Twitter, contact the editorial team. If you would like to tweet from the profile yourself, for example from a conference, you can borrow the profile. If you would like to tweet using your own profile, the editorial team can help you to get started and give you useful advice on how to use Twitter.

Target groups:

AU's Twitter profile is used for PR work and events. We publish research stories selected for their journalistic relevance, draw attention to researchers' Twitter profiles and cover events such as conferences.

We follow each other

AU is keen to follow researchers who are active on Twitter. Please inform the editorial team if you have a Twitter profile, or if there are other researchers from your area who are active on Twitter.

About AU's Twitter

The profile is called @aarhusuni and is run by AU's cross-disciplinary editorial team for the social media. Approx. 4,500 followers in January 2015.

List of AU researchers active on Twitter

Twitter guidelines for researchers

AU #hashtags

AU's hashtags

When AU launches activities and wants to distinguish itself from other content in the same category, we define a tag which we go to great lengths to promote, for example #austudiestart in relation to the commencement of studies. AU uses, for example, these hashtags (October 2014): #aarhusuni, #austudieliv, #yourniversity.

Hashtags in brief

A hashtag is the symbol '#' which is placed in front of a keyword/search string, e.g. #aarhusuniversitet.

Hashtags are used on Instagram, Twitter and Facebook as a way of indexing and categorising content. Users who want to see content in a particular category search using hashtags.

Your content for Instagram

AU’s Instagram profile is called @aarhusuni. Please note that Instagram is a media that only works perfectly on mobile platforms such as smartphones and tablets, not on computers.

You must send the following to the editorial team:

  • Image/video: PNG or JPEG, mov, AAC square 612x612 pixels.
  • Text: Short descriptive text, if possible include usernames of people and places in the image (e.g. '@aarhusUni'). The text must not contain links.
  • Hashtags: Use hashtags as part of the description. This means that your picture can be found in search results. It is a good idea to find AU's current hashtags and use them too.
  • Target group and use: The profile is primarily intended for current students. Often we lend the profile to students, who place their own content on it. This might, for example, be from study groups, excursions, studies abroad or events on campus. We do this as part of the #yourniversity campaign, which primarily uses user-generated content from students.

Your content for LinkedIn

You must deliver the following to the editorial team:

  • Text: catchy title + short body text of max. 200 characters. The text should contain a clear invitation to take action (for example to 'click on link' or to 'come and participate'). The content is primarily in Danish.
  • Link: Link: link to article (if relevant), use Bit.ly to shorten the link.
  • Image/media: PNG, JPEG or GIF; max. size 2 MB, 646 x 220 pixels.
  • Deadline: We try to plan content for a month at a time, so if you want to be sure of getting your content on the page, you should send it to the editorial team (socialemedier@au.dk) a month before the deadline.
  • Target group: Alumni, Master’s degree students, current employees.

About the profiles:

  1. AU's Company Page profiles AU as an international workplace, and positions AU as a research university that contributes to addressing global challenges through interdisciplinary collaboration.
  2. AU's University Page is a platform that supports Master’s degree students' career paths and creates networks between alumni, the university and Master's degree students. The page profiles AU as a business-oriented university which is keen on meeting the demands of the labour market for highly qualified graduates.

About AU's profiles

A cross-disciplinary editorial team runs AU's profiles on the social media. Contact the group on socialemedier@au.dk

Facebook

Target group: Current and potential students at AU.

Profiles: Aarhus Universitet and Aarhus University

Instagram

Target group: Current and potential students.

Profile: Instagram.com/aarhusuni

Twitter

Target group: The press, research networks and other external stakeholders.

Profile: Twitter.com/AarhusUni

LinkedIn

Company page

Target group: Current and potential employees as well as external stakeholders.

University page

Target group: Alumni, Master’s degree students, current employees.

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