Aarhus University considers its collaboration with businesses and organisations as an opportunity for mutual inspiration, to the benefit of both parties. Such collaboration enables the university to carry out activities in a manner and to an extent which would otherwise be impossible.
The objective of Aarhus University’s sponsorship policy is to provide clear guidelines for collaboration with businesses and organisations which wish to sponsor activities, events, buildings etc. within the purview of Aarhus University.
A sponsorship is defined as a relationship whereby a sponsor organisation is given the opportunity to its increase visibility through association with an Aarhus University activity in return for payment.
The sponsorship policy does not apply to external funding of research projects, which are governed by a separate set of rules. Neither does this sponsorship policy apply to other types of collaborative relationship in which Aarhus University supplies services other than visibility, such as collaboration agreements on special professorships, recruitment and employer branding services.
Guidelines for concluding sponsorship agreements:
1. Written agreements
Written agreements must be concluded which clearly describe the purpose, content, distribution of tasks, finances, duration and other obligations for both parties.
2. Selection of sponsors
3. Managerial responsibility
5. Design, aesthetics and naming
However, buildings, professorships, laboratories, centres, prizes, etc. which are externally funded, either wholly or partially, may on agreement with the Rector’s Office be named after a sponsor.
6. Evaluation and quality assurance
The Rector's Office, November 2007