Professor at Aarhus University awarded research communication prize

On 9 September, Professor Klaus G. Grunert from Aarhus University, Business and Social Sciences received the Aarhus University Anniversary Foundation’s Research Communication Prize of Honour 2011 for his long-standing efforts to communicate research results within food marketing to the industry.

2011.09.16 | AU Kommunikation

This year, the Aarhus University Anniversary Foundation’s Research Communication Prize of Honour has been awarded to Klaus G. Grunert, Professor and Centre Director at MAPP - Centre for Research on Customer Relations in the Food Sector at the Department of Business Administration.

MAPP’s activities include research into the development and marketing of new foods, and since Klaus G. Grunert established the centre in 1991, his significant efforts and focus on communicating the centre’s research results and involving the industry have been of great importance to the Danish food sector.

Klaus G. Grunert is the founder of MAPP’s highly acclaimed, annual conference for practicians, which has functioned as a melting pot for the latest research results and practicans’ reservations and problems.

- 20 years is a very long time, and the Danish food sector has come a long way since 1991. We’ve played a small role in this connection, but I believe that some people would agree that our annual conference has given impetus to the food sector, says Klaus G. Grunert.

He is also known for arranging numerous lectures and seminars with the participation of both the industry and the authorities.

- I’ve always thought that it’s more fun to do something that’s not only relevant to the research community, but also to those who can use it in practice, says Klaus G. Grunert.

Defeated international scepticism

Klaus G. Grunert has always had an eye for the interdisciplinary potential of the field. By giving priority to the cooperation with colleagues from the scientific and technological disciplines, he has been a strong ambassador for research relating to social sciences.

- Gaining respect is an important factor in the research community, and at the beginning of the 90s, we had only managed to gain a limited amount of respect, he says.

There was especially some scepticism within the technological and scientific disciplines. It was feared that it would be a waste of time and research efforts to get involved with social sciences. But a firm belief in success and persistence defeated this scepticism.

- We’ve been working on some very exciting projects together, and we’ve been able to complement each other in areas where technology is to be used, and where acceptance of technology is to be gained among the ultimate users, says Klaus G. Grunert.

Previously, Klaus G. Grunert has also received the Danish Business Research Academy’s Industrial Researcher Award.

Further information:

Klaus G. Grunert, Professor and Centre Director, Aarhus University, Business and Social Sciences, Department of Business Administration, MAPP, e-mail:, tel.: +45 8948 6439 / +45 4038 5319, Web

Other awards and nominations at the Aarhus University’s Annual Celebration 2011

Four international Honorary Doctors

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