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Aarhus BSS - now including podcasts

A new digital medium has been launched under the name Aarhus BSS Insights

2018.06.15 | Aase Bak, kommunikationschef, Aarhus BSS

On Insights, the school’s researchers can disseminate their research via podcasts, longreads, infographics and video

 

There is something for both the ear and the eye to enjoy at the new digital platform Aarhus BSS Insights, which offers the school’s researchers the opportunity to disseminate their research via podcasts, longreads, infographics and video.

Aarhus BSS Insights is located on the school website and is meant as a supplement to the research dissemination carried out through the traditional mass media channels. On our own platform, we wish to make room for a more nuanced debate and a more in-depth dissemination of the research conducted in all the school’s research areas.

Insights is available to everyone with an interest in research-based knowledge of business and society. However, the primary target group is business leaders. The medium is thus part of the school’s business initiative and efforts to increase the awareness of the broad business school in the business community.

The goal is to develop closer relations to business leaders by offering relevant research-based content that is also related to activities that may motivate and inspire business leaders to engage in a closer relationship with Aarhus BSS. This may include partnership agreements, competency development, project collaborations or participation in the school’s annual business conference or other events.

New podcast series

One of the new initiatives on Insights is the podcast series “Det videnskabelige kvarter” (15 minutes of science). The format is brief and simple with each podcast lasting approximately 15 minutes - as the title suggests. In these 15 minutes, we aim to give listeners a brief but deep insight into a topic together with a researcher from Aarhus BSS. 

The podcast enables listeners to get research-based knowledge while they busy doing something else such as driving their car, riding their bike, exercising, mowing the lawn, cleaning windows, etc.

The podcast can be downloaded from iTunes or other podcast services or directly from the Insights page. Most of the podcasts are in Danish, but here you can listen to a podcast in English with Professor René Rohrbeck.

Research dissemination in focus

The new digital platform along with an AU agreement with the news agency Ritzaus both contribute to strengthening the research dissemination efforts at Aarhus BSS and increasing the exposure of the agenda-setting research carried out within the business and social science disciplines.

If you want to know more about Insights or if you would like to suggest relevant topics, please contact:

Editor of Aarhus BSS Insights, Press Consultant Michael Schrøder, Aarhus BSS Communication.

Aarhus BSS
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