Lone Bak Kirk

Sustainability in the Experience Industry

Sustainability is more relevant than ever, and it is not just a field for engineers and climate activists! The experience industry is also under pressure and facing a burning platform to move the agenda forward from both funders, customers, and stakeholders. There is a huge need for employees with knowledge and the courage to contribute. In my presentation, I will explain how I specifically work to support sustainability in the culture, tourism, and event sectors, and how important organizational ownership is to create real change.

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Students will receive

Knowledge about

• What sustainability is (with a focus on minimal buzzwords and maximum facts)
• Sustainability, experience industry, culture, tourism, events, motivation, ownership, change
• How to work with sustainability in the experience industry (concrete cases and theories)