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Logo, design and templates

The short name “Aarhus BSS” and the Aarhus BSS logo must be used on all platforms, channels, media, products and publications that represent the school, its departments, centres and all administrative units that relate to Aarhus BSS.

Profiling strategy for Aarhus BSS

The overall elements of the profiling strategy are:

  • Name and logo on all platforms, channels and in all media and products that represent Aarhus BSS, including administrative units related to Aarhus BSS.
  • Ownership of own website ensures that Aarhus BSS’ is able to promote the organisation and manage its own digital activities and services and thereby foster a clear correlation between the organisation and its core activities.
  • In time, Aarhus BSS will also become more visible on the overall AU websites, where it will be referred to as Aarhus University’s business school. In this way, Aarhus BSS will continue to draw on AU’s reputation.

Profiling strategy for Aarhus BSS (PDF)

How to use the official short name Aarhus BSS

Aarhus BSS is the official short name to designate the school, and it should be used to the widest extent possible both internally and externally.

Why Aarhus BSS?

The name Aarhus BSS has been chosen on the basis that the school needs a short and recognisable name, which represents the school’s geographical location and is easier to remember, adopt and use than the long name “School of Business and Social Sciences”.

The school’s official full name is still Aarhus University, School of Business and Social Sciences. This will therefore be used in some contexts, but as a rule, the name Aarhus BSS is used.

Examples of how the name Aarhus BSS should be used
Here are a few examples of how you may use Aarhus BSS in various contexts:

 

  • Professor/associate professor of business law/economics, etc. at Aarhus BSS
  • Degree programmes in business administration at Aarhus BSS
  • The Department of Psychology and Behavioural Sciences at Aarhus BSS / [Department of] Political Science at Aarhus BSS
  • Aarhus BSS in Herning
  • Administrative units: Aarhus BSS Communication, Aarhus BSS HR & PhD, Aarhus BSS Studies Administration etc.
  • Do a Graduate Diploma in Business Administration (HD) at Aarhus BSS, Aarhus University

 

For all external communication material, e.g. press releases issued by the school, Aarhus BSS must be mentioned in either the subheading or the first lines of the body text.


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