The short name “Aarhus BSS” and the Aarhus BSS logo must be used on all platforms, channels, media, products and publications that represent the school, its departments, centres and all administrative units that relate to Aarhus BSS.
The overall elements of the profiling strategy are:
Aarhus BSS is the official short name to designate the school, and it should be used to the widest extent possible both internally and externally.
The name Aarhus BSS has been chosen on the basis that the school needs a short and recognisable name, which represents the school’s geographical location and is easier to remember, adopt and use than the long name “School of Business and Social Sciences”.
The school’s official full name is still Aarhus University, School of Business and Social Sciences. This will therefore be used in some contexts, but as a rule, the name Aarhus BSS is used.
Here are a few examples of how you may use Aarhus BSS in various contexts:
For all external communication material, e.g. press releases issued by the school, Aarhus BSS must be mentioned in either the subheading or the first lines of the body text.