The design of standard business cards follows these principles:

• You can choose between Danish and English language. Additionally, Chinese characters are available
• The front of the business cards includes an AU watermark combined with a text-generated logotype for the organisational unit, in the top left corner. Additionally there is the AU seal, in the bottom right corner. The front is blue with white typography.
• The back of the business cards contains personal information in two columns. Furthermore, there is an AU watermark combined with a text-generated logotype, in the bottom left corner and the AU seal, in the bottom right corner. The back is white with blue typography.
• It is possible to deselect the seal at the business cards.
• The design seeks to accommodate a need for including several pieces of information at limited space. Moreover, it enables long titles and unit names as well as it builds a graphic coherence to AU’s visual identity.

The design of business cards with photo follows these principles:

• You can choose between Danish and English language. Additionally, Chinese characters are available
• The front of the business cards includes an AU watermark combined with a text-generated logotype for the organisational unit, in the top left corner. Additionally there is the AU seal, in the bottom right corner. The front is blue with white typography.
• The back of the business cards contains personal information in two columns. Furthermore, there is an AU watermark combined with a text-generated logotype, in the bottom left corner and a personal photo, in the bottom right corner. The back is white with blue typography.
• It is possible to deselect the seal at the business cards.
• The design seeks to accommodate a need for including several pieces of information at limited space. Moreover, it builds a graphic coherence to AU’s visual identity and makes it possible to personalize the business cards with a portrait photo

Photo specifications

• It is not allowed to have more than one person in the photo and the background must be single color.
• If possible, use a Pure portrait photo produced by AU’s central photo unit. Pure photos meet the minimum standards (format, resolution etc.) required by the ordering system. Pure photos will typically be 533x800 pixels (100 dpi). If you do not have a Pure photo, AU’s central photo unit can assist you. Appointments can be made via email foto@au.dk or tel. (+45) 8715 3042.
• If you use another photo it should be in portrait format and have a minimum resolution of 20x30 mm (300 dpi), equivalent to 236x355 pixels (300 dpi)
• The photo must be uploaded in .jpeg or .png format for it to work in the ordering system.
• The photo will automatically be cropped in the ordering system to ensure that it fits the design template.
• The photo may be uploaded in color or black/white

The design of Aarhus BSS’ business cards follows these principles:

• You can choose between Danish and English language. Additionally, Chinese characters are available
• You can choose between a dark blue or white front. See the example on the right (dark blue).
• The front of the business card includes an Aarhus BSS watermark combined with a text-generated logotype, either Aarhus BSS or the department/centre, in the top left corner.
• There are accreditation logos (large) on the front, in the bottom right corner.
• There are accreditation logos (small) on the back, in the bottom right corner.
• In addition to personal information, the back contains an Aarhus BSS watermark combined with a text-generated logotype, either Aarhus BSS or the department/centre, in the bottom left corner. The back is white.
• Centres with a special branding profile (special logo), the special logo will replace the Aarhus BSS watermark and logotype on the back, in the bottom left corner.
• It is not possible for employees at Aarhus BSS to use the other AU business card designs.

The design of the business cards is approved by the faculty management team at Aarhus BSS.