Social media at AU

How to get content on AU's profiles

  1. Send an e-mail to to get content on AU's official profiles on Facebook, Instagram, LinkedIn and Twitter.
  2. See below what you should deliver of text and images to your social media post
  3. The social media responsible will contact you about the details, timing etc. of your post


Target group: Current and potential students at AU.

Profiles: Aarhus Universitet and Aarhus University


AU’s Instagram profile is called @aarhusuni - Please note that Instagram is a media that only works perfectly on mobile platforms such as smartphones and tablets, not on computers.

You must send the following to the editorial team:

  • Image/video: PNG or JPEG, mov, AAC square 612x612 pixels.
  • Text: Short descriptive text, if possible include usernames of people and places in the image (e.g. '@aarhusUni'). The text must not contain links.
  • Hashtags: Use hashtags as part of the description. This means that your picture can be found in search results. It is a good idea to find AU's current hashtags and use them too.
  • Target group and use: The profile is primarily intended for current and potential students. Often we lend the profile to students, who place their own content on it. This might, for example, be from study groups, excursions, studies abroad or events on campus. We do this as part of the #yourniversity campaign, which primarily uses user-generated content from students.


Target group: The press, research networks and other external stakeholders.



You must deliver

  • Text: catchy title + short body text of max. 200 characters. The text should contain a clear invitation to take action (for example to 'click on link' or to 'come and participate'). The content is primarily in Danish.
  • Link: Link: link to article (if relevant), use to shorten the link.
  • Image/media: PNG, JPEG or GIF; max. size 2 MB, 646 x 220 pixels.
  • Deadline: We try to plan content for a month at a time, so if you want to be sure of getting your content on the page, you should send it to the editorial team ( a month before the deadline.
  • Target group:  Current and potential employees,  alumni, Master’s degree students, as well as external stakeholders.
  • Profile: