Target group: Current and potential students at AU.
Profiles: Aarhus Universitet and Aarhus University
Target group: The press, research networks and other external stakeholders.
Profile: Twitter.com/AarhusUni
AU’s Instagram profile is called @aarhusuni - Instagram.com/aarhusuni. Please note that Instagram is a media that only works perfectly on mobile platforms such as smartphones and tablets, not on computers.
When AU launches activities and wants to distinguish itself from other content in the same category, we define a tag which we go to great lengths to promote, for example #austudiestart in relation to the commencement of studies. AU uses, for example, these hashtags (October 2014): #aarhusuni, #austudieliv, #yourniversity.
A hashtag is the symbol '#' which is placed in front of a keyword/search string, e.g. #aarhusuniversitet.
Hashtags are used on Instagram, Twitter and Facebook as a way of indexing and categorising content. Users who want to see content in a particular category search using hashtags.
A cross-disciplinary editorial team runs AU's profiles on the social media. Contact the group on socialemedier@au.dk