AU CRM
AU CRM (Customer Relationship Management) is Aarhus University’s central database for managing data on internal and external contacts, organisations, and networks. It facilitates knowledge sharing across AU’s departments and ensures data management in compliance with relevant regulations.
Additionally, AU CRM includes an email marketing tool designed to support professional and effective communication.
AU CRM at the moment
AU CRM is used within Alumni, Career and other cross-functional areas. Currently, AU CRM consists of e-mail marketing, a STADS integration as well as integrations with AU’s event management system, Conference Manager, and the CVR, the central business register.
AU CRM supports the alumni network at Aarhus University for all 5 faculties with over 40.000 members in total. AU CRM handles membership registration, data overview, e-mail communication as well as rules regarding GDPR. The STADS-integration ensures the right foundation for identifying and enriching alumni data.
In addition, AU CRM also supports Cooperation with High Schools and International recruitment (AU UDD), AU Career PhD & JR, ARTS Career, Aarhus BSS external relations, executive education and collaborations at Aarhus BSS, ARTS and Health and Business and Innovation.
AU CRM target group
AU CRM is primarily used for tasks regarding AU’s external relations. In this context, external relations are the organizations and people that AU interacts with. AU CRM contains data on students, alumni and contacts. The system also supports activities regarding AU’s external collaboration with for example partnerships, innovation cases and alumni relations.
